Building Your 'Boring' Personal Brand

We made it to day 5 Reader! 💕

So here’s where we are:

You’ve spent this week realizing your personality isn’t boring, you’ve identified your actual traits, and you’ve started seeing how they translate into visual decisions.

Missed the previous emails and videos? Get them here!
Day 1, Day 2, Day 3, Day 4

That’s HUGE. Seriously.

But here’s the thing I need you to hear:

Knowing all of this doesn’t matter if you don’t actually implement it.

And I’m not saying that to be harsh—I’m saying it because I’ve seen too many talented creatives sit on this knowledge and have post-branding action paralysis.

(Heck, seeing my clients not knowing how to launch their refreshed brands was the actual reason that inspired me with First Light)

You need to understand this: It isn’t just about being seen once.

It’s about sustainability.

Remember when I said I’m a huge homebody? Like, I’m-in-my-home-most-days kind of homebody.

If I tried to build a brand around working in cute cafes and having a “fun, always-out-and-about” persona… I wouldn’t make it.

I’d burn out in a month trying to fake an energy that isn’t me.

You can’t sustain a brand that isn’t actually you. Period.

^Now read that again!

Today’s video covers:

→ Why knowing your personality isn’t enough (it’s the implementation that matters)

→ The gap most people don’t cross (and why your brand still feels off)

→ What brand activation actually looks like vs just having pretty assets

→ What to do next based on where you are right now

>>> DAY 5 VIDEO'S HERE - just under 10 mins in 1.2x

You’ve done the work this week. You know who you are now (or at least you’re starting to).

The question is: are you actually going to *DO* something with it?

I know a lot of creatives like you: you’re really good at learning, really good at thinking about your brand, really good at knowing what needs to happen.

But implementation? That’s the hard part. (Welp, I’m guilty toooo!)

That’s exactly why I built First Light the way I did.

Most branding packages give you some logos, some colours, some font pairings, and a “good luck!” as they send you the files.

And then you’re sitting there thinking “…okay now what? How do I actually USE all this?”

First Light is different because we focus on activation, not just design.

The goal? You walk away confident. Not just with pretty files, but knowing exactly how to show up as yourself consistently, without the mental gymnastics.

I’m booking Q1 2026 and I only have 3 spots available (blame the baby due in March! lol).

First Light’s waitlist is open right now.

If you’ve made it through this whole 5-day course and you’re thinking “okay yes, I need someone to help me actually DO this”—that’s your sign.

>>> Join the First Light waitlist here

If you’re not ready for that yet, just take what you learned this week and start showing up as your actual self!

Even just that will change things for you.

But if you’re ready to stop DIY-ing your brand and actually build something that feels like home?

I’d love to work with you this coming szn!

Get on the waitlist for $600 off!