Building Your 'Boring' Personal Brand | Day 2


DAY 2!! Yesterday was about the mindset shift, now let me ask you this one question:

What’s one thing you do regularly that feels completely unremarkable to you?

Maybe you meal prep every Sunday. Or you’re in bed by 9:30pm. Or you have the same morning routine every single day.

Boring, right?

WRONG AGAIN.

That “boring” thing? That’s literally your brand personality showing up.

Here’s what I mean:

“I meal prep every Sunday” translates to: organized, intentional, values routine (some clients are looking for EXACTLY this energy)

“I’m in bed by 9:30pm” translates to: boundaries, prioritizes rest, won’t be emailing you at midnight (dream designer for people who also have boundaries!)

“Same morning routine every day” translates to: consistent, reliable, creates systems (perfect for clients who want predictability)

See what’s happening here? Your mundane is someone else’s aspirational.

Today’s video breaks this down:

How everyday habits = brand personality, real examples of “boring” traits that attract dream clients, and why the SAME trait can appeal to different people for different reasons.

>>> Video's here: just under 5 min in 1.2x

And here’s your worksheet for today:

I’m giving you the “Mundane → Meaningful Translation Guide” where you’ll list 10 boring things you do regularly, then see what they actually communicate about working with you.

>>> Worksheet!

Missed Day 1's lesson and video? Here you go.

Tomorrow we’re diving into the permission slip you’ve been waiting for—how to claim your “basic” traits as brand gold.

P.S. I’d love to hear what surprised you from today’s worksheet! Hit reply and tell me one “boring” thing you do that you’re now seeing differently 👀

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