Building Your 'Boring' Personal Brand

Whoops! I almost did a big oopsie by not remembering to hit 'send' after a long day of duties and errands!

Let's NOT stop here—here we go.

By now you've (hopefully!) realized your personality isn't boring—it's just been waiting for permission to show up in your brand.

Missed the previous emails and videos? Get them here!
Day 1, Day 2, Day 3

But here’s where most people get stuck:

“Okay cool, I know my personality now… but how does that become my actual brand?”

Great question. Let’s fix that today!

The secret is: you’re already making visual decisions that reflect your personality every single day.

The way you’ve decorated your space. Your weekend outfit. The coffee shop (or home office corner) where you feel most like yourself.

Those aren’t random choices—they’re your aesthetic preferences showing up. And THAAAT, is your brand direction.

Today’s video walks you through the translation framework:

→ Your actual living space = color palette and texture direction

→ Your go-to weekend outfit = your brand’s vibe level (polished-casual? cozy? minimal?)

→ Your favorite place to work/hang = the feeling/energy your brand should have

I’ll walk you through real examples and give you the prompts to figure out your own translation.

>>> WATCH DAY 4 VIDEO HERE - 6 min in 1.2x speed

No worksheet today—just watch the video and actually DO the exercise while you watch.

Look around your space right now. What colors are you drawn to? What textures? What feeling does it give you?

That’s your brand baby! Right there.

Tomorrow is our last day together and we’re talking about the gap between knowing all this and actually DOING something with it.

If you’re realizing “holy shit I actually need help translating all of this into a real, functioning brand,” that’s literally what First Light is for.

Not just the translation (though yes, we nail that). But the full implementation—

the social templates so you’re not staring at blank Canva files,
the photoshoot guide so your content actually feels on brand,
the launch workshop so you know exactly how to roll it all out, yada yada yada.

Most branding packages give you assets and ghost, but First Light gives you assets AND the plan to actually use them✌🏻

Now back to your regularly scheduled programming.

See you tomorrow for Day 5!