Building Your 'Boring' Personal Brand | Day 1


WOAHH welcome to day 1 of figuring out why your “boring” personality is actually the best thing that could happen to your brand! 🍾

Let me just get this straight with you real quick:

YOU’RE NOT BORING Reader, YOU JUST DON’T KNOW HOW TO FRAME IT INTO A BRAND YET.

When I first started my business, I thought I needed to be more.

More interesting, more aspirational, more “I’m the cool girl designer you’re looking for”

And you know what happened? I felt like I was performing. 🤡

(It urks me to look at the 2022-2023 baby-biz-owner me)

Exhausting, right?

Here’s what I’ve learned after working with dozens of creative entrepreneurs:

the brands that actually work (like, attract dream clients and feel sustainable) aren’t necessarily the “interesting” ones,

They’re the RELATABLE ones!

Today’s video is all about the mindset shift:

Why “interesting” brands could feel fake to you, the relatability formula that actually works, and why connecting deeply with 100 people beats impressing 1000 any day.

>>> VIDEO’S HERE - 7 min if you watch it in 1.2x speed

No homework today, just let this sit with you.

We’re building something over the next 5 days, and this foundation matters.

See you tomorrow for Day 2 where we dig into how your mundane habits are actually your brand personality (and you didn’t even know it)!

🪐

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MERRY MORNING

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